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A no-nonsense plan that has been proven and tested by more than 300,000 people in 154 countries. Whether you want to shed 10 pounds or 100, whether you want to build muscle or just look more toned, this book is the original “bible of fitness” that shows you how to get permanent results the safe, healthy, and natural way.
Do you want to shed fat and sculpt a new body shape at the same time?
Do you want a program without gimmicks, hype, or quick fixes?
Do you want a program guaranteed to work, no matter how old you are or what kind of shape you’re in now?
For twenty-five years, industry veteran and bestselling author Tom Venuto has built a reputation as one of the world’s most respected fat-loss experts. In Burn the Fat, Feed the Muscle—known by fans as “the bible of fat loss”—Tom reveals the body transformation secrets of the leanest people in the world. This is not a diet and it’s not just a weight-loss program; this is a breakthrough system to change your life and get you leaner, stronger, fitter, and healthier with the latest discoveries in exercise and nutrition science.
Inside, you’ll discover:
– The simple but powerful LEAN formula, revealing the four crucial elements of body transformation success.
– The New Body 28 (TNB-28): a four-week training plan for sculpting lean muscle, plus a quick start primer workout perfect for beginners
– A lifestyle program that’s more flexible and easier than ever to follow, even if you are busy, have dietary restrictions, or have never worked out before.
– The motivation strategies it takes to stick with your plan.
Burn the Fat, Feed the Muscle is not about getting as ripped as a fitness model or becoming a bodybuilder like Tom did (unless you want to); it’s about using their secrets to achieve your own personal goals. You are sure to call it your fitness bible for many years to come.
Q&A with Tom Venuto
Q. What do you think is the biggest myth about losing weight?
A. Definitely that dieting is the best way to lose weight, when it’s actually the WORST way! Most weight loss programs focus only on one thing, and that’s usually diet. My book is not so much about dieting your body down as it is about building your body up. It’s about getting leaner, but it’s also about building fitness, building strength, building lean muscle, building health and building confidence… and to do that, you have to approach it from more than one angle. Nutrition is the most important part, but there are four elements you need to transform your body in the shortest amount of time, and most people are missing the other three. Those are the people who say they’ve tried everything, and failed—when the truth is that their previous efforts didn’t focus on the complete picture.
Q. Why is resistance training so important even if someone’s goal is just to lose weight?
A. If you diet and you don’t do resistance training at the same time, you can lose between 30% and 50% of your weight loss in form of lean body mass. If you want to keep the muscle you have, you have to do resistance training. If you just diet, you WILL lose weight, but you’ll just become a smaller version of yourself – you’ll turn into a skinny fat person.
Q. What is the biggest mistake people make when trying to lose weight?
A. Focusing only on food quality or only on food quantity.
Those who focus only on food quantity believe that weight loss is only about calories-in-versus-calories-out, and “a calorie is just a calorie.” Those who focus only on food quality believe that weight loss is only about the nutritional value of the food, not the calories, so if they only eat health foods, they’ll automatically lose weight.
The truth is, if you want to get leaner and get healthier, you need focus on both – calorie quantity and calorie quality, not one or the other.
Q. Is there anything new in the science of burning fat and building muscle that everyone should know about?
A. The biggest breakthrough is that we’re finding that each person’s body type is unique and may need a different approach than other people’s. Most diet programs are very rigid about certain things: for example, saying everyone should eat low carbs. But what we’re discovering as research advances is that everyone is different. Some people get leaner and healthier on lower carbs, some people respond better to high carbs, and most people find that a healthy balance is right in the middle. So the science is confirming that the best approach is to customize your plan for your body type. That’s exactly what I show you how to do in BURN THE FAT, FEED THE MUSCLE.
Q. Is it ever too late?
A. Never! In fact, when you think about how you lose muscle every year if you don’t train, it’s too late not to start, no matter what your age. Resistance training combined with the right nutrition can take ten years off your biological age; it’s literally the fountain of youth. And I’m not just talking about a great body; I’m talking about great health, too.
“In Burn the Fat, Feed the Muscle Tom Venuto truly delivers the holy grail of fat loss. His frank and practical roadmap of the caloric mechanics of fat loss combined with the often overlooked, but essential, psychological strategies make this one of the most useful books on fat loss ever written.”
—Michael Roussell, PhD
“Not only does Tom include every fact about fat loss worth including, he offers vital, practical, and time-tested systems to implement them. This is a great resource for anyone who’s serious about getting lean, fit, and muscular, while eating a healthy diet and having time left over to enjoy life. It’s the new industry standard for fitness books.”
—Lou Schuler, author of The New Rules of Lifting series
“This is the true bible of fitness.”
—Shawn Phillips, author of Strength for Life and Ab-solution
“Tom Venuto did it again. Burn the Fat, Feed the Muscle delivers exactly what people need to do exactly as the title says—burn fat AND build muscle. Simultaneously! And the best part is it’s practical, useful, and beneficial for everyone, from the nutrition and training to the simple yet effective behavioral strategies.”
—Chris Mohr, PhD, RD
“Very few in the history of the health and fat loss world have consistently delivered practical, easy-to-understand information like Tom Venuto. Burn the Fat, Feed the Muscle is the quintessential collection of those principles and may be the most important book of its kind in this era.”
—Mike Howard, Founder of Core Concepts Wellness
“Burn the Fat, Feed the Muscle is the go-to resource for anyone who wants to achieve low levels of body fat and get ripped. Tom goes above and beyond discussing the common elements of training and nutrition—he covers a topic most people neglect that’s vitally important: mental training. Every topic is explained thoroughly so the reader knows exactly what must be done, in simple steps, to achieve the results they desire. Bottom line—if you want to get ripped, this is the guide for you.”
—Nia Shanks, LiftLikeaGirl.com
“Burn the Fat, Feed the Muscle is the guide to transformation you’ve been looking for. Tom Venuto tackles the complexity of the human psyche in such a simplistic way it makes you question ‘Why didn’t I know this before!?’ When you combine that with his nondogmatic and scientific approach to the physical techniques of fat loss and training, you have the makings of a classic ‘must own’ book. And that is what Burn the Fat, Feed the Muscle is: an instant classic.”
—Leigh Peele, author of Fat Loss Troubleshoot and Starve Mode
“As a strength coach and fitness blogger Burn the Fat, Feed the Muscle is a breath of fresh air. It’s not full of hype. Tom’s book is an honest blueprint built on a fitness philosophy that has been tested and proven to work. If you help others or personally want to build a body you can be comfortable in, Burn the Fat, Feed the Muscle is a must-have.”
—Jason Paris CSCS, FitnessDoctrine.com
“In a health and fitness world where extreme viewpoints and rigid dogma prevail, Tom Venuto’s new Burn the Fat, Feed the Muscle delivers sensible, doable, and powerful fat-loss advice anyone can follow. If you are tired of the hype, confusion, and extremes in the diet and exercise world, this book will get you on the right track and teach you all you need to know about what it takes to burn the fat the right way.”
—Dr. Jade Anthony Teta, coauthor, The Metabolic Effect
“Among the overwhelming plethora of fitness, weight loss, and exercise books on the market today, there are very few that will survive the test of time. Tom Venuto’s Burn the Fat, Feed the Muscle will be one of them. If you’re looking for the latest trend or quick fix, you won’t find it in this book. What you will find is concrete information on what really works: strength training to build muscle. Build muscle to burn fat … what a concept!”
—Tom Terwilliger, Mr. America, author of, The 7 Rules of Achievement